Why is Color So Important?

Have you ever wondered why so many fast food restaurants use red and yellow in their branding? Or why many corporations seem to have blue logos? Or why brands targeted at children often use orange? These color decisions were not made by accident or because the CEO...

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How I organize my daily business life

We side hustlers know what it’s like to when every minute of the day is filled with a task, obligation, deadline or commitment. And unless we have a solid method for planning out all of those minutes in the day, it’s too easy for the day to get away from you without...

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How to build relationships with handwritten notes

Remember the days when we used to have pen pals? When I was in elementary school I had a pen pal named Jewel. She and I wrote letters to each other every week and it was the highlight of my day when my mom announced that I had mail. Her envelopes were always decorated...

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Eavesdrop on Your Potential Customers

When is the last time you took the time to really listen to your target audience? I mean really listen with the intent to learn something new about them. What if you could eavesdrop on your potential customers to find out what they’re talking about, what they’re...

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Your Avatar is your Perfect Customer

In the last article, we talked about defining your Target Audience and understanding the general demographic and the type of group your customers belong to. In this article, we're going to get even more specific with your audience and drill down to putting a name and...

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The five tools I use to run my business

When it comes to running your business efficiently and smoothly, it's important to have a set of tools you can rely on and integrate seamlessly into your day-to-day operations. Let me share the five tools I rely on the most in my business. Asana Asana is a project and...

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The Next 365 Workbook

So I wrote a book... I know. I know. I know. I’ve been completely silent about it and here I am I’m springing it on you now that it’s done. I probably should have done a better job of telling you my plans and taken the opportunity to get some feedback from you about...

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A Conference that Changed my Life: Part 2

In Part 1 of this article, I talked about how the seanwes conference changed my life before I even walked in the door for the first day of the event. If you missed it – go read it now. Now that I’m a couple weeks out from the conference, I can finally see my way clear...

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A Conference That Changed my Life: Part 1

In business we are always learning so we can grow and see more success. If we stop learning, we stop growing. It was almost a year ago that I bought an early bird ticket for the seanwes conference in Austin, Texas. At the time, the registration fee was a big stretch...

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Might Oak vs. Garden Squash

It takes 100 years to grow a mighty oak tree. It takes about six weeks to grow a garden squash. Are you dreaming of being a mighty oak tree but only putting in the effort it takes to grow a garden squash? We’re an impatient lot, aren’t we?  We have this grand idea of...

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Getting started with a website and blog

Every business needs an online presence. In fact, if your business doesn’t have a website, you’ll lose potential customers who don’t think you’re a legitimate business because you’re not online.

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Know Thyself … so you can be a better business owner

What does your personality type have to do with the success of your business? A lot, actually. You’ve heard the saying, “Play to your strengths” -- knowing your personality traits, strengths and weaknesses will help you leverage the things you’re good and and find...

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Finding the perfect name for your business

Your business is your baby and you want to pick just the right name for it. It’s an emotional, exciting, anxiety-filled and adventurous time for your business. But I have faith you can choose just the right name that fits your brand’s personality and will carry it to success.

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3 Sources of Creative Inspiration

Routine and regular inspiration is essential to staying creative. Todd Henry, author of the book Accidental Creative, talks about how we creative professionals need to be "brilliant at a moment's notice" and the only way we can achieve that is to be gathering...

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DIY: How to Make Midori Travelers Notebook Inserts

When you have a Midori Travelers Notebook, you need inserts to write and draw in. Lots and lots of inserts! And if you're an artist, you just want to make your own and see what you can create. So that's what I've done! I have been using a Midori-like Travelers...

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