Brand Audit & Assessment

What is a Brand Audit?

Uncover hidden gaps, strengthen your identity and align your brand for growth

A brand audit is a 360-degree assessment of your brand’s effectiveness—analyzing how your business is perceived, how well your messaging resonates, and whether your visual identity aligns with your business goals. A brand audit provides insights into what’s working, what’s not, and the steps needed to strengthen your brand.

A well-executed brand audit helps you:

Ensure consistency across all brand touchpoints.
Clarify your messaging so it resonates with your audience.
Strengthen your market position by differentiating from competitors.
Align your brand with your business goals to drive growth.

If your brand feels disconnected, outdated, or ineffective, a brand audit will provide the clarity you need to move forward with confidence.

Ready to Start?

Find the Gaps. Strength Your Brand.

Your brand is more than just a logo—it’s how your business is perceived, trusted, and remembered. A brand audit helps you assess what’s working, what’s not, and how to refine your brand for long-term success.

Whether you need a quick strategy session, a deep dive into your brand’s strengths and weaknesses, or a comprehensive brand overhaul, I’ll provide expert insights to help you elevate your brand and attract the right audience.

Brand Audits & Assessments

Brand Audit Packages

Whether you’re experiencing inconsistent branding, unclear messaging, or a disconnect with your audience, a brand audit helps you identify what’s working and what needs improvement. I offer various brand assessment services tailored to your needs, or I can create a customized audit and strategy package for your unique business.

- Brand Clarity Audit | 90-Minute Coaching for a Mini Brand Review
- Foundational Brand Audit | Deep Dive into Brand Consistency & Market Positioning
- Ultimate Branding Master Plan | Comprehensive Brand Audit and Strategy

Brand Clarity Audit Coaching Session

90 Minutes of Strategic Coaching for Business Insights

Quick insights to help you refine and strengthen your brand.

If you’re feeling unsure about your brand’s impact, this 90-minute coaching session provides an expert review of your current brand identity, messaging, and positioning. You’ll walk away with actionable recommendations to improve brand consistency, better connect with your audience, and take the next step toward brand growth.

Service Features

✔ Live 90-minute brand review session – A strategy call to assess key brand elements.
✔ Brand consistency check – Evaluate how well your messaging and visuals align.
✔ Quick audience & positioning review – Identify opportunities to refine your brand’s market fit.
✔ Actionable recommendations – Immediate steps to strengthen your brand.

Best for entrepreneurs, small business owners, and service providers who want quick expert feedback on their brand.

Book Your Mini Brand Audit

Foundational Brand Audit

A Deep Dive into Your Brand’s Strengths & Gaps

A structured, research-based assessment to refine and strengthen your brand.

Your brand should work for you—attracting the right audience, building trust, and reinforcing your business’s values. The Foundational Brand Audit is designed to give you a structured, research-driven assessment of your brand’s effectiveness, ensuring that every element—from visuals to messaging—is aligned and positioned for success.

This audit provides insightful analysis and actionable recommendations to help you strengthen your brand identity, refine your messaging, and create a more cohesive and compelling presence in your industry. Whether you’re refining your brand, preparing for growth, or ensuring consistency across platforms, this assessment gives you the clarity and direction you need.

Service Features

✔ Comprehensive brand review – Evaluating visuals, messaging, and audience perception.
✔ Competitive analysis – Understanding how you compare in the market.
✔ Consistency & alignment check – Ensuring your brand communicates clearly and cohesively.
✔ Actionable brand assessment report – A clear roadmap for refining and strengthening your brand.

Best for Businesses that want to ensure their brand is working as effectively as possible and are looking for clear, strategic guidance to enhance their positioning and impact.

Start your Brand Audit

Ultimate Brand Masterplan

Comprehensive Brand Audit and strategy for Established Businesses & Scaling Brands

The Ultimate Brand Masterplan is the most comprehensive brand strategy and audit package, designed for businesses that want a fully developed, research-driven approach to long-term brand growth, market positioning, and internal alignment.

This package combines a full brand audit with strategic brand planning, ensuring that every element of your brand—from messaging to market perception—is aligned, effective, and built to support business growth. If you’re ready for a transformational branding experience, this package gives you everything you need to refine, reposition, and strengthen your brand for lasting success.

Service Features

✔ Full Brand Audit & Assessment – A deep dive into your brand’s visual identity, messaging, consistency, and competitive positioning.
✔ Customer Perception Research – Gain insights into how your brand is currently perceived and where strategic improvements can be made.
✔ Competitive & Market Analysis – Identify opportunities to stand out and refine your positioning in your industry.
✔ Brand Narrative & Messaging Development – Create a compelling brand story, positioning statement, and messaging framework that speaks directly to your audience.
✔ Internal Brand Alignment – Ensure employees, partners, and marketing teams understand and represent the brand consistently.
✔ Brand Implementation Roadmap – A step-by-step strategic guide to help you roll out and maintain your brand updates.
✔ Brand Strategy Workshop or Presentation – A live session to walk through your new strategy and provide guidance on implementation.

Best For:

Established businesses and nonprofits looking to refine, reposition, or scale their brand.
Growing companies that need a clear, strategic framework to guide branding, marketing, and customer engagement.
Organizations undergoing a rebrand or business transformation and need a strong foundation for the next stage of growth.

This package is often paired with bespoke logo development or a rebranding package, ensuring a seamless, fully integrated brand transformation.

Start Your Brand Masterplan