Logo Design & Brand Development
Brand Design
Build a Brand That Stands Out
Branding is more than just a logo — it’s the foundation of your business identity, shaping how your audience perceives, connects with, and trusts your brand.
Whether you need a professionally crafted logo on a budget or a comprehensive brand identity system, I’ll help you create a brand that reflects your business, resonates with your audience, and stands the test of time.
Keep scrolling to learn more about brand design options.
Logo Design & Brand Development
Strategic brand identity development and rebranding
Logo Design
New Brand Development
Build a New Brand from the Ground Up
Your logo is the foundation of your brand identity. Whether you’re launching a new business or establishing a strong visual presence for the first time, this package provides a custom-designed logo and cohesive brand identity that reflects your vision and resonates with your audience.
Service Features
✔ Custom Logo design with multiple concept options
✔ Color palette, typography selection, and brand elements
✔ Basic brand style guide to help you maintain consistency
Logo Rebranding
Refresh your brand
Refresh & Expand Your Brand Identity
Your business has grown and it’s time for your branding to catch up. If your current logo feels outdated, inconsistent, or no longer represents your business, this package helps you modernize, refine, and expand your brand identity while maintaining brand recognition.
Service Features
✔ Logo refresh with strategic updates to align with your business growth
✔ Expanded brand identity assets (icon or alternate logo format, patterns)
✔ Updated brand style guide to ensure consistency across platforms
Brand Package
Logo + Brand Strategy
Logo + Brand Strategy for a Stronger Foundation
Your brand is more than just a logo – it’s the story, voice, and the strategy behind it. This premium package combines custom logo design with in-depth brand strategy, ensuring your business has a strong visual identity and a clear positioning strategy to attract the right audience.
Service Features
✔ Bespoke logo design and full brand identity package
✔ Brand strategy framework, including audience profiles, positioning, etc.
✔ Comprehensive brand guide to maintain consistency and clarity
DESIGN PROCESS
A Strategic Approach to Building Your Brand
Creating a strong brand isn’t just about aesthetics—it’s about strategy, clarity, and consistency.
My collaborative, step-by-step process ensures that every element of your brand is thoughtfully designed and aligned with your business goals. By working through each phase, we build a brand that not only looks great but also supports your long-term success.

DISCOVERY
Before design begins, we take a deep dive into your business, audience, and goals.
Through discovery calls, brand questionnaires, and research, we gain the insights needed to create a brand identity or strategy that truly reflects your vision.
This phase also includes onboarding and project planning, ensuring a smooth, structured process from start to finish.

DEVELOPMENT
This is where creativity meets strategy.
Whether designing your logo and brand identity or developing a strategic brand framework, I bring your vision to life with thoughtful, intentional design.
After presenting initial concepts, we collaborate on refinements and revisions, ensuring that every detail aligns with your brand’s personality and business objectives.

DELIVERY
With the final design in place, I provide all necessary brand files and documentation, ensuring you have everything you need to maintain a consistent, professional brand across all platforms.
If needed, I also offer brand presentations for your team or key stakeholders, ensuring alignment and clarity as you introduce your brand to the world.
Final offboarding ensures a smooth transition, and you walk away with a brand that’s built to last.
I’ve been crafting meaningful brands for 20 years
With nearly two decades of experience in brand design, I’ve created hundreds of logos for businesses, entrepreneurs, and nonprofits. Each logo is thoughtfully designed to be unique, strategic, and built to last, ensuring your brand stands out and connects with your audience. View my Logo Portfolio
Case Studies
Real clients. Real results.
Explore how strategic branding has transformed businesses like yours.

L. Brooks Patterson Branding

Bariatric Foodie Branding

Daniels Tutoring Branding

J. Ellen Daniels Branding