Why is Color So Important?

Why is Color So Important?

Have you ever wondered why so many fast food restaurants use red and yellow in their branding? Or why many corporations seem to have blue logos? Or why brands targeted at children often use orange? These color decisions were not made by accident or because the CEO...
How to build relationships with handwritten notes

How to build relationships with handwritten notes

Remember the days when we used to have pen pals? When I was in elementary school I had a pen pal named Jewel. She and I wrote letters to each other every week and it was the highlight of my day when my mom announced that I had mail. Her envelopes were always decorated...
Your Avatar is your Perfect Customer

Your Avatar is your Perfect Customer

In the last article, we talked about defining your Target Audience and understanding the general demographic and the type of group your customers belong to. In this article, we’re going to get even more specific with your audience and drill down to putting a...
What is your brand’s personality?

What is your brand’s personality?

Some people call their business “their baby” and that’s not very far from the truth for many of us. A brand can take on a personality much like an actual person. In fact, the more human your business is, the more you’ll connect with your...
Know Thyself … so you can be a better business owner

Know Thyself … so you can be a better business owner

What does your personality type have to do with the success of your business? A lot, actually. You’ve heard the saying, “Play to your strengths” — knowing your personality traits, strengths and weaknesses will help you leverage the things you’re good and and...