Eavesdrop on Your Potential Customers

Eavesdrop on Your Potential Customers

When is the last time you took the time to really listen to your target audience? I mean really listen with the intent to learn something new about them. What if you could eavesdrop on your potential customers to find out what they’re talking about, what they’re...
Your Avatar is your Perfect Customer

Your Avatar is your Perfect Customer

In the last article, we talked about defining your Target Audience and understanding the general demographic and the type of group your customers belong to. In this article, we’re going to get even more specific with your audience and drill down to putting a...
How to identify your target audience

How to identify your target audience

You have customers… people are actually buying what you have to sell. But so far those sales have mostly been luck because you don’t have a clear picture of how those people found you in the first place. Or maybe you do know where they came from, but you aren’t sure...
A Conference That Changed my Life: Part 1

A Conference That Changed my Life: Part 1

In business we are always learning so we can grow and see more success. If we stop learning, we stop growing. It was almost a year ago that I bought an early bird ticket for the seanwes conference in Austin, Texas. At the time, the registration fee was a big stretch...