Blog Articles
Helpful Articles for Business Owners
Whether you’re just starting a business and need guidance to select the perfect name, or you’ve been in business for years and want to reach new customers, the articles here are written with you in mind.
I’m happy to share my business knowledge with you and help you build the business you love. If there’s something specific you’re looking for, or want more help with, just let me know.
How to do a Brain Dump for Effective Business Management
The Brain Dump is a process where you allow all the cluttered thoughts in your brain to be written down on paper – to get it out of your head and in some type of tangible form that can later be tackled as a task list.
Why is Color So Important?
Have you ever wondered why so many fast food restaurants use red and yellow in their branding? Or why many...
How to build relationships with handwritten notes
Remember the days when we used to have pen pals? When I was in elementary school I had a pen pal named Jewel. She and...
Eavesdrop on Your Potential Customers
When is the last time you took the time to really listen to your target audience? I mean really listen with the intent...
Your Avatar is your Perfect Customer
In the last article, we talked about defining your Target Audience and understanding the general demographic and the...
How to identify your target audience
Target audience is a specific, narrowly focused, group of people within a larger, general market group to which a product or marketing message is aimed.
The Next 365 Workbook
So I wrote a book... I know. I know. I know. I’ve been completely silent about it and here I am I’m springing it on...
Might Oak vs. Garden Squash
It takes 100 years to grow a mighty oak tree. It takes about six weeks to grow a garden squash. Are you dreaming of...
What is your brand’s personality?
What personality traits and characteristics does your business have? f you haven’t defined the personality yet – now is the time to do that.
Know Thyself … so you can be a better business owner
What does your personality type have to do with the success of your business? A lot, actually. You’ve heard the...
How to identify your business strengths
Do you know your strengths? Can you identify the skills and expertise you have that will help you build and grow your business?
Finding the perfect name for your business
Your business is your baby and you want to pick just the right name for it. It’s an emotional, exciting, anxiety-filled and adventurous time for your business. But I have faith you can choose just the right name that fits your brand’s personality and will carry it to success.