The Brand Brief
Articles | Essays | Blog Posts
Visual Brand Identity: More Than Just a Logo
Visual brand identity includes your logo, brand color palette, typography, photography style, graphic elements, and overall design system.
What Is Brand Positioning?
Brand positioning is the strategy behind how your business is perceived in the marketplace. It defines what makes your brand unique, how it stands apart from competitors, and why customers should choose you.
What Is a Brand Strategy?
A brand strategy is the foundational plan that shapes how your brand is perceived in the market. It defines your core messaging, positioning, and customer experience, ensuring that every interaction with your business reinforces the same consistent identity.
The Importance of a Brand Audit
A brand audit is a deep dive into your brand’s strengths, weaknesses, and positioning in the market. Most business owners don’t notice when their brand starts to slip out of alignment.
The Psychology Behind Your Brand Color
When used strategically, brand colors create immediate associations that shape a customer’s first impression, often before they even read a word of your messaging.
The Power of the Right Business Name
This guide will take you through a step-by-step strategic approach to naming your business—ensuring your name is not just creative, but aligned with your brand’s long-term vision.