Brand Management • Website Migration • Book Design • Graphic Design
Bariatric Foodie
SMALL BUSINESS BRAND DEVELOPMENT
Nikki at Bariatric Foodie started a simple blog to chronicle her weight loss surgery journey. When her audience grew bigger than a free blogging platform could handle, she asked me to help her turn her online journal into a business with a cohesive visual brand.
SERVICES
- Brand Development
- Web Design & Migration
- Cookbook Typesetting & Design
- Digital Marketing Visual Identity
- Product Launch Design
- Podcast/Livestream Branding
BRAND DEVELOPMENT
With a social following of more than 100,000, it’s important to have a cohesive look and feel with clearly defined brand standards. A logo must be flexible enough to evolve into various digital assets and still be recognizable to the audience.
SKILLS
- Logo Design
- Brand Standards Development
- Color Theory
- Typographic Hierarchy
- Digital Brand Asset Design
LOGO VARIATIONS
Website Migration
Nikki started her blog on a free platform and when she was ready to migrate her website to WordPress, she reached out to Tremble Creative Services for help. We started with a content audit and used website architecture to craft a new structure for her website. We created categories for recipes, motivational content, as well as a space for influencer articles and brand deals.
SKILLS
- UX Design
- Information Architecture
- Web Content Audit
- WordPress Web Development
- Use of HTML, CSS
- Search Engine Optimization
BOOK TYPESETTING & DESIGN
You can’t have a recipe website without also publishing those recipes in a series of cookbooks. She started with self-publishing print cookbooks and eventually switched to digital versions available for sale on her website.
SKILLS
- Book Cover Design
- Interior typesetting
- Print & e-Pub File Prep
- Marketing Material Design
- Photo editing & recipe layout
