Brand Building for Small Business

A series of instructional guides with workbook-style assignments to build a brand with clarity, purpose, and confidence.

Brand Building for Small Businesses

Turn your purpose into a clear, cohesive brand that connects and converts.

If you’re a solopreneur or small business owner, you already know your brand is more than a logo. It’s your reputation, your voice, your promise, and the feeling people carry with them when you’re not in the room. 

This series of instructional guides with workbook-style assignments is here to help you build an intentional, cohesive brand from the inside out. Whether you’re starting fresh or refining an existing brand, each book offers clear, actionable steps to create a brand that reflects who you are and resonates with the people you’re meant to serve.

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Brand Strategy

Lay the Foundation for a Purpose-Driven Business

Brand is more than a logo or color palette; it’s the emotional fingerprint of your business, the reputation you build, and how your audience thinks of you when you’re not in the room. If you’re a solopreneur or small business owner, this book will guide you through building a DIY Brand Strategy that aligns your purpose, values, and audience, so every brand decision you make is intentional, consistent, and rooted in strategy.

Whether you’re starting fresh or realigning an existing brand, this step-by-step framework will help you create a brand that feels like you.

This is Book 1 in the Brand Building for Small Business series.

Brand Strategy Workbook Exercises

Download a printable copy of the exercises found in Brand Strategy: Lay the Foundation for a Purpose-Driven Business.

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Brand Personality

Chracter, Identity & Voice

Give your business a brand personality that feels like you.

This practical guide helps you define your brand voice and tone, express your personality through messaging, and build trust with a consistent voice across your website, social media, and beyond.

Coming Soon

Brand Positioning

Own your Niche

Stand out in your niche and connect with your audience…without shouting.

Learn how to define your unique value, clarify your messaging, and create a brand positioning strategy that makes your small business memorable to the people you’re built to serve.

Coming Soon

Brand Audit

From Confusion to Clarity

When your brand feels a little off, it’s time for a reset.

This actionable workbook helps you conduct a brand audit for your small business to identify what’s working, what’s not, and how to refresh your brand with clarity and confidence — without starting from scratch.

Coming Soon

READER REVIEWS

Amy K.

And don’t skip the “P”s

As a micro business owner, I found the exercises after each chapter to be incredibly thoughtful. They push you to explore your brand from all angles. 

Jake R.

Refreshingly Jargon-Free

Whether you’re a solopreneur, small team, or someone wanting to communicate your ideas more clearly, this book meets us where we are. 

Fiona W.

This is a cracking book!

Chapters include thought-provoking exercises so that by the end of the book you’ll have a working document as the foundation for your brand.

Jacobus R.

Personal & Professional

Pam walks readers through foundational concepts like brand purpose, audience, values, and voice in a way that feels both personal and professional. 

More than a book

This series is both instructional and action-oriented. 

Every chapter includes a series of workbook-style questions to help you develop your brand strategy, personality and positioning while you read the book.

If you simply read the words on the page, you’ll walk away with a solid understanding of how branding works and why it matters to your business. But if you dig into the exercises and worksheets at the end of each chapter, you’ll walk away with something even more powerful: A brand strategy that’s uniquely yours.

Each book is designed to help you make decisions, clarify your thinking, and put what you learn into practice, one thoughtful step at a time.