What is your brand’s personality?

What is your brand’s personality?

Some people call their business “their baby” and that’s not very far from the truth for many of us. A brand can take on a personality much like an actual person. In fact, the more human your business is, the more you’ll connect with your...
How to identify your business strengths

How to identify your business strengths

There’s an old saying that goes, “If you do what you are good at, and what you love, you’ll never work a day in your life.” I think that’s true! When you are doing something you are truly, naturally good at, you go into the zone and hours...
Finding the perfect name for your business

Finding the perfect name for your business

Naming your business is a huge decision. Because it’s so important, this is not a time to rush the process. Take your time to go through this multi-step process and get it right the first time. Once you settle on a business name and get all your legal paperwork and...